chicago training club
High-intensity merchandise and lifestyle photography for Chicago’s grittiest new calisthenics collective.
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The brand's visual identity, as well as the sporadic punch of the collective, is communicated through emphasizing its presence and the rollout of new apparel.
The dynamic and explosive photography creates a sense of movement, energy, and volatility. Locations were selected to feel distinctly Chicago—aged facades and classic architecture.
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Client — Chicago Training Club
